Join the pound for pound challenge.
Thu, 01/15/2009 - 23:47
Talking about dieting and hunger in the same sentence somehow doesn’t seem right.
But what if you could lose weight and help feed the hungry at the same time?
That’s the idea behind a new campaign created by General Mills, NBC’s The Biggest Loser and the non-profit organization Feeding America.
It’s called the Pound for Pound Challenge because, for ever pound you lose, General Mills will donate 10 cents to Feeding America. That’s enough, apparently, to provide one pound of groceries to a local food bank.
Imagine all those 10 cents added together - just think of how many pounds of groceries Feeding America could provide for those without food.
All you have to do is take the pledge, start dieting (and of course exercising) and watch your lost pounds convert...